How does it work? A vinyl film is cut with a plotter and then excess material weeded away from the design. The final design is then transferred to a garment using a heat press, hence the name Heat Transfer. In some cases a design is printed onto the film and a whole design is transferred, and other times each color is cut and applied separately.
Pros: Looks like screen print, very vidid in color and easier to run a small volume.
Cons: Takes time to get setup and production ready, not as long lasting as screen print.
Note: Used for low quantity runs where DTG or Screen Print are not suitable, and name/number blocks on jerseys.